Putting the ‘Convenience’ in Convenience Chain Product Labeling Operations

Increasing operational flexibility and agility while decreasing costs and eliminating inefficiencies

RaceTrac, the 18th largest privately held company in the U.S., has been serving guests since 1934 and now operates over 580 stores in 10 states across the South and Midwest. The company's mission is to make people’s lives simpler and more enjoyable with stores that offer guests an affordable, one-stop shop.

​With its large database of products and each store having slightly varied layouts and planograms, flexibility with label printing operations is critical. Long lead times, high costs, inflexibility, and overall inefficiencies associated with outsourcing shelf tagging and product labeling strips needed for over 580 convenience stores.

Realizing that it could significantly benefit from bringing shelf tag and product labeling operations in-house, the company implemented the ColorWorks® on-demand color label printers, Loftware label software and IPSi solution, helping them better deliver a simple and seamless shopping experience for customers, eliminating 50% of total shelf tag and product labeling costs.

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